Self-initiated concept — not client work
Frankincense e-commerce brand
A direct-to-consumer brand that tells the story of Somali frankincense, from harvest to home.
- Client
- Self-initiated
- Industry
- Retail & e-commerce
- Category
- Brand identity · E-commerce
- Services
- Brand strategy, Visual identity, E-commerce design
- Year
- 2026
- Status
- Studio concept
The opportunity
Somalia produces some of the world's finest frankincense, yet much of it reaches buyers without its origin story. We explored how a brand and online store could carry provenance, quality and craft to an international audience.
Our approach
We developed a restrained identity drawn from the resin's natural colours, a product system for grades and origins, and a storefront built around storytelling and traceability.
What we designed
- Brand identity and packaging system
- Product grading and origin system
- Story-led product pages
- International checkout flow
In a real engagement
A real engagement would involve working with producers on sourcing information and testing the store with international customers.
Tell us where you want to go.
Launching something new or improving what you have? We'd like to hear about it.
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