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Brand identity

The lifted E.

Our symbol is the letter E with its top arm raised — lifted up and forward off the spine at 45°. It captures the moment something rises above where it started: what we try to do for every project.

Logo suite

Keep clear space around the logo equal to the height of the lifted arm. Don't stretch, rotate, recolour or add effects to it.

Download the brand kit

Every logo as SVG, PDF and EPS, plus icons and usage notes (ZIP, 90 KB).

Vector formats: SVG · PDF · EPS

Primary logo — For light backgroundssvg — Primary logo — For light backgroundspdf — Primary logo — For light backgroundseps — Primary logo — For light backgrounds
Primary logo — For dark backgroundssvg — Primary logo — For dark backgroundspdf — Primary logo — For dark backgroundseps — Primary logo — For dark backgrounds
Secondary logo — For light backgroundssvg — Secondary logo — For light backgroundspdf — Secondary logo — For light backgroundseps — Secondary logo — For light backgrounds
Secondary logo — For dark backgroundssvg — Secondary logo — For dark backgroundspdf — Secondary logo — For dark backgroundseps — Secondary logo — For dark backgrounds
Brand symbol — For light backgroundssvg — Brand symbol — For light backgroundspdf — Brand symbol — For light backgroundseps — Brand symbol — For light backgrounds
Brand symbol — For dark backgroundssvg — Brand symbol — For dark backgroundspdf — Brand symbol — For dark backgroundseps — Brand symbol — For dark backgrounds
Primary logo — One coloursvg — Primary logo — One colourpdf — Primary logo — One coloureps — Primary logo — One colour
Primary logo — One coloursvg — Primary logo — One colourpdf — Primary logo — One coloureps — Primary logo — One colour
Brand symbol — One coloursvg — Brand symbol — One colourpdf — Brand symbol — One coloureps — Brand symbol — One colour
Favicon and social iconsvg — Favicon and social icon

Colour

  • #0D1312BasaltPrimary dark. Text and dark surfaces.
  • #F5F5F1ChalkPrimary light. Inspired by Mogadishu's whitewashed coral stone.
  • #2CE5C3LidoSignature accent, for dark surfaces. Named after Lido Beach.
  • #0B7A69ReefAccent for light surfaces and accessible text.
  • #E4E5E0StoneNeutral surface for panels and portraits.

Typography

Aa

Display — Sora. Headlines, set tight.

Aa

Text — Geist. Body copy and interface.

2°02′N 45°20′E

Utility — Geist Mono. Labels, data and coordinates.

ارتقِ

Arabic — Alexandria for headlines, IBM Plex Sans Arabic for text.

Graphic language

Topographic contour lines — elevation, drawn literally. They are generated from code, so every application is unique while staying unmistakably ours.